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Lifestyle Portfolios is a client focused, independent investment advisory firm providing total wealth management services to our clients. We are locally owned and specialize in providing Southern California families and businesses with:
- Sensible investment strategies
- Clear investment direction
- Professional expertise during periods of market volatility.
Lifestyle Portfolios was founded in 1993 by J.D. Williams and his wife of 38 years, Patti Williams, M.A. After years of experience at large brokerage firms J.D. knew there was a better way to serve his clients. Personal service and close collaboration with clients has been the focus since inception.
Our broker/dealer Girard Securities, Inc. is located in San Diego, California and provides complete back office support for our investment advisory business. Girard Securities Inc. member FINRA/SIPC is a securities broker-dealer. Accounts esablished through our firm clear through National Finacial Services, a Fidelity Investments Company. Online access is available for all accounts, upon request.
Learn more about what makes Lifestyle Portfolios different:
FIDUCIARY RESPONSIBILITY TO OUR ADVISORY CLIENTS
At the heart of our firm is the fiduciary duty that we have to our Advisory Clients. As fiduciaries, we serve the best interest of our clients and remain fully committed to their financial goals.
FOCUS ON PERSONALIZED SERVICE
Providing personalized service has always been an emphasis at Lifestyle Portfolios. Our team is dedicated to providing impeccable customer service to our clients, from those just getting started to sophisticated investors. We develop custom solutions for individuals and families as well as small businesses.
Through comprehensive wealth management and financial planning we are able to assist our clients in building a secure financial future. Portfolio management is our specialty and we remain dedicated to building diversified portfolios that are unique to each client’s individual situation. Our goal is to generate superior risk-adjusted returns through disciplined portfolio management using out methodology of Tactical Asset Allocation.
INVESTMENT PHILOSOPHY – TACTICAL ASSET ALLOCATION
Originally pioneered by J.D. Williams, we utilize a unique, proprietary methodology for picking investments called Tactical Asset Allocation. Tactical Asset Allocation is the active investment management of mutual funds that involves trading or exchanging positions to take advantage of market pricing anomalies or strong market sectors in an attempt to produce above average returns. By following seventy-eight sectors and specializing in Tactical Asset Allocation, our investment team is able to guide our clients to some of the best performing investments in the world.
AN INSTITUTIONAL APPROACH TO INVESTING
Unlike many Wall Street firms, we are not tied to proprietary investment products or loyal to a specific fund company. Rather we take an Institutional approach to investing, by identifying our investments based on performance and selecting investment mangers with a proven track record of success.
Through an Institutional Investment Approach, we follow a disciplined process of allocating our clients money across several money managers with different styles and rely on a well-conceived asset allocation plan that strikes an appropriate balance between risk and reward based on criteria established through one-on-one consultations with our clients.
SIGNATURE MONEY MANAGEMENT PLATFORM
Our signature money management platform is fee-based.* Unlike full-commission brokers, whose compensation is tied to trading activity or the sale of investment products, fee-only investment managers provide customized advice designed to help you meet your financial objectives.
You and your adviser have the same goal: to help increase your net worth and achieve your overall investment objectives. Because the adviser is the paid by assets they manage, their incentive is to grow the account instead of generating new clients to sell products. Our investment advisor's are not transaction driven and they will work hard to maximize your portfolio performance because they receive more income as your account grows.
*Not all will qualify for fee-based services. Please note that trades may incur ticket fees.
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